Checkout left unfinished
They started checkout but didn't finish. A quick message can bring them back.
Fires when Started checkout but didn't complete it within 30 minutes
Moments catalog
40+ pre-built moments.
Ready to turn on.
Which customer signals should you act on? From first login to renewal, Nudje ships the moments that matter, across 7 categories, each one a ready-to-send Nudje away.
Revenue
8Buying intent and upgrade signals worth acting on.
Knocking on a premium feature
They hit a paywall more than once. Clear buying intent worth a reply.
Fires when Hit a paywall on a premium feature 2+ times in 14 days
First teammate invited
StarterThey just invited their first team member. A team plan may be next.
Fires when Invited their first team member to the workspace
Bumping into the free limit
They're hitting the free plan ceiling. A natural moment to upgrade.
Fires when Hit the free tier quota, or on track to within 7 days
Hot lead on your pricing page
A free or trial user keeps checking pricing. Help them decide.
Fires when Free or trial user viewed pricing 3+ times in 7 days without subscribing
Power user still on Free
A free user in the top 10% of usage. Ready for a paid plan.
Fires when Free customer in the top 10% of usage for 30+ days
A healthy renewal ahead
Renewal is coming and usage is strong. A great time to talk expansion.
Fires when Renewal in 30 to 60 days with stable or growing usage
Paying for a feature they don't use
They're paying for a premium feature they haven't touched in a month. Re-introduce it.
Fires when Paying customer hasn't used an included premium feature for 30+ days
Trial & activation
6Get new users to first value, and turn trials into customers.
First real win
They just hit a meaningful milestone. Celebrate it and keep the momentum going.
Fires when Reached a configured activation milestone
Trial stalling on day 3
Three days in and still not activated. Step in before the trial slips away.
Fires when 3 days into the trial without reaching the activation milestone
Trial ending in 3 days
StarterTheir trial is almost up. A timely message can turn it into a subscription.
Fires when Trial ends in 3 days
A trial that's on fire
This trial user is in the top 20% of usage. Convert them while it is hot.
Fires when Trial user in the top 20% of usage versus recent trials
New trial kicked off
Someone just started a trial. Set the tone from minute one.
Fires when Customer started a new trial period
A warm welcome
StarterGreet every new signup and start the relationship on a strong note.
Fires when Right after a user signs up
Churn & retention
12Catch the warning signs before a customer decides to leave.
Card about to expire
Their card expires within a month. A heads-up prevents an involuntary cancel.
Fires when Saved payment card expires in 30 days or less
A paying customer gone quiet
They're paying but haven't shown up in two weeks. Reach out before renewal.
Fires when Paying customer with no activity for 14+ days
Frustration building up
Several support tickets in a month signals friction. A personal check-in helps.
Fires when Opened 3+ support tickets in the last 30 days
An unhappy score just came in
A low NPS is a chance to make it right before they leave.
Fires when Submitted an NPS score below 6
First payment hiccup
StarterA renewal payment just failed. A friendly reminder recovers most of these.
Fires when First payment failure on a subscription renewal
Payment recovery, critical
Several failures in a row means involuntary churn is imminent. Act now.
Fires when 3+ consecutive payment failures
A refund was requested
They asked for their money back. Understand why and try to save it.
Fires when Requested a refund via Stripe or support
Renewal at risk
Renewal is near but usage is falling. Step in before they decide not to.
Fires when Renewal in 14 days with declining usage
They just canceled
A paying customer canceled. A thoughtful message can still win them back.
Fires when A paying customer canceled their subscription
Subscription on pause
They paused instead of canceling. Keep the door open for their return.
Fires when Customer paused their subscription
Usage falling off
Their activity dropped by half. Reach out before they quietly leave.
Fires when Monthly usage dropped 50%+ versus the 90-day average
Eyeing the cancel button
They visited the cancellation page. Catch the intent before it becomes a decision.
Fires when Paying customer visited the cancellation or billing settings page
Loyalty
6Recognize and thank the customers who keep showing up.
Showing up week after week
Recognize the steady, reliable users who quietly keep coming back.
Fires when Active every week for several weeks in a row
A year of paying, thank them
Celebrate revenue loyalty on their paid anniversary, and open the next chapter.
Fires when Reaches a paid-subscription milestone (default 1 year)
Say thanks to a top user
Pure appreciation for one of your most active users. No upgrade pitch.
Fires when Among your most active users by feature usage
A referral champion
They've referred several people. Thank your advocates personally.
Fires when Referred a set number of people
Happy account anniversary
A warm, no-agenda message marking how long they have been with you.
Fires when Reaches a signup-date anniversary (30, 90, 180, or 365 days)
A milestone worth celebrating
They crossed a big usage threshold. Make power usage feel recognized.
Fires when Crosses a usage threshold (for example their 100th action)
Advocacy
4Turn happy customers into referrals, reviews, and expansion.
A competitor came up
They mentioned a competitor. A timely conversation keeps them with you.
Fires when Mentioned a competitor in support, NPS, or feedback
Their first payment
StarterA free or trial user just turned paid. Welcome them to the club.
Fires when First successful payment (Free or Trial to Paid)
A happy promoter
They rated you 9 or 10. Ask for a review, referral, or testimonial.
Fires when Submitted an NPS score of 9 or 10
Plan upgraded
A customer already moved to a higher plan. Reinforce a great decision.
Fires when Customer upgraded to a higher plan
Operational
2Route the accounts that deserve a human, right away.
An enterprise lead signed up
A business-email signup could be your next big account. Route it to sales.
Fires when Signup with a business email domain, not a personal inbox
A VIP just did something
A customer you tagged VIP took a meaningful action. Give them white-glove attention.
Fires when A VIP-tagged customer performed a meaningful action
Expansion
5 New packSpot the accounts ready to grow, and open the conversation.
Upsell ready
Their expansion-readiness score crossed the line. Open the conversation about more.
Fires when Expansion readiness score reaches 60 or more
A trial acting like a pro
This trial already behaves like a power user. Convert them to the right paid plan.
Fires when Trial user is a power user or scores 55+ on expansion readiness
Usage surging
Momentum is high. Surface the next tier before they hit the limits.
Fires when Usage is trending up (the usage-growing signal is set)
A new power user emerged
They just became a power user. Recognize it and open up heavier features.
Fires when Moved into the power-user stage within the last 7 days
Team-wide expansion opening
An upsell-ready account with three or more users. A seat or team-plan opportunity.
Fires when Upsell-ready customer in an organization of 3 or more users
A personal message at the right moment does something no transactional blast can: it makes the customer feel seen.
Nudje's AI detects the moment, writes it in the customer's language, and hands it to you, ready to send in one click.
The data agrees: personalized outreach can lift retention by up to 20% (McKinsey).
Transactional blast
✉
Dear valued customer, we noticed your account has been inactive. Check out our latest features!
Personal Nudje
N
Hi Sarah, saw your team hit the seat limit twice this week. Want me to bump you to the team plan?
Send
Don't see your moment?
Every B2B SaaS has its own signals. Custom moments coaching is included on Scale, or just ask, we add them for every customer.